CUSTOMER CREED

1

The customer is the most important person in our business.

2

The customer is not dependent on us; we are dependent on the customer.

3

The customer is not an interruption of our work; the customer is the purpose of it.

4

The customer does us a favor by calling us; we are not doing the customer a favor by serving them.

5

The customer is part of our business—not an outsider.

6

The customer is not a cold statistic; customers have feelings and emotions like our own.

7

The customer has certain expectations; it is our job to meet—or exceed—those expectations.

8

The customer is deserving of our most courteous and attentive treatment. It’s our pleasure to serve them.

9

Our customer makes it possible to pay our salary and give back to the communities in which we live and work.

10

Our customer is the life-blood of our business.