The customer is the most important person in our business.
The customer is not dependent on us; we are dependent on the customer.
The customer is not an interruption of our work; the customer is the purpose of it.
The customer does us a favor by calling us; we are not doing the customer a favor by serving them.
The customer is part of our business—not an outsider.
The customer is not a cold statistic; customers have feelings and emotions like our own.
The customer has certain expectations; it is our job to meet—or exceed—those expectations.
The customer is deserving of our most courteous and attentive treatment. It’s our pleasure to serve them.
Our customer makes it possible to pay our salary and give back to the communities in which we live and work.
Our customer is the life-blood of our business.