How to Choose the Perfect Branded Apparel for Your Team

Branded apparel isn’t just about slapping your logo on a t-shirt. It’s about building a cohesive team image, strengthening your brand, and creating a sense of pride among your employees. Whether you’re outfitting a small staff or hundreds of employees across multiple locations, choosing the right apparel can make a big difference.

At Wildman, we know how important it is to get the details right. From fit and fabric to color and customization, every choice you make plays a part in how your team looks and feels. Here’s what to keep in mind when picking branded apparel for your organization.

Know Your Purpose

Before you choose a single shirt, think about how the apparel will be used. Are you looking for uniforms for daily wear, special event gear, or company swag for giveaways? Your purpose will help determine what kind of clothing you need.

• Daily workwear: Focus on comfort, durability, and consistency. Your team should feel confident and comfortable throughout the day.
  
• Promotional apparel: This is your chance to get creative with bold designs and fun styles that grab attention and show off your brand personality.
  
• Corporate events or trade shows: Go for professional and polished items that make a strong impression.

The clearer you are about the “why,” the easier it is to narrow down your options.

Consider Your Team’s Needs

Your employees are the ones who’ll be wearing the apparel, so their needs should come first. Ask yourself a few questions:

• Will they be indoors or outdoors?
• Will they be moving around or sitting at a desk?
• Do they need moisture-wicking or breathable fabrics?
• Is layering important for changing weather conditions?

Also consider sizing, fit, and gender-inclusive styles. A good range of options ensures everyone feels comfortable and confident.

Keep Branding Consistent

Your apparel should reflect your brand just like your website, signage, or business cards. Stick with your brand colors, logo guidelines, and preferred fonts. But don’t be afraid to explore layout or placement options that keep things fresh and visually appealing.

Embroidery, screen printing, and heat transfer all offer different looks and feels. Talk to your apparel provider about what works best for the types of clothing you’re ordering and the message you want to send.

Balance Style and Function

The best branded apparel combines form and function. Polos, button-downs, jackets, and performance tees can all be customized to look sharp while standing up to daily use.

If your team works in a fast-paced or physically demanding setting, lightweight and breathable fabrics are key. If you’re in a more professional environment, go for a polished, uniform look with dressier pieces that still move and stretch with your staff.

Go Beyond Shirts

Branded apparel isn’t limited to tops. Hats, outerwear, scrubs, aprons, vests, and even socks can be part of your team’s wardrobe. These options let you layer up, match the season, or add fun variety to your team’s gear.

Adding branded accessories like backpacks or name badges also helps build a cohesive look and promotes team unity.

Partner With The Right Provider

Choosing the perfect apparel isn’t something you have to do alone. When you work with a team like Wildman, you get access to experienced professionals who understand the ins and outs of branded clothing.

We’ll help you select styles that fit your needs, manage customization details, and make sure your order is delivered on time and on brand.

We also offer managed uniform programs that take the stress out of ordering, replacing, and laundering apparel for your team. You get consistent quality, clear communication, and the confidence that your team always looks their best.

Ready to Dress Your Team for Success?

Whether you need professional workwear, casual branded apparel, or a full-service uniform program, Wildman is here to help. We make it easy to create a clean, professional look that brings your brand to life and keeps your team comfortable and confident.

Let’s talk about what your team needs. Contact Wildman today to get started on your perfect branded apparel solution.