No matter your business, retaining quality employees is a top priority. But customers can be easily swayed by their first impression. According to Forbes, you have 7 seconds to make a lasting first impression. We’ve discovered 3 workplace essentials that can help attract customers and build employee morale.
Look the part
If your customers visit your facility, you know first impressions matter. “It takes 5 to 7 impressions for people to remember a brand” according to a 2022 Branding study.
It’s important your team looks and feels their best all day. Uniforms that are consistent, clean, and well maintained go a long way toward this goal. Having branded apparel will add to the credibility and professionalism of your business.
Furthermore, the U.S. Chamber of Commerce says this: “Uniforms can make a group of employees look like a true team, build brand consistency, and convey trust and reliability to customers.”
Make your workplace memorable
A study done in 2021 revealed that the median tenure for employees is 4.1 years with a majority leaving because of company culture or higher wage options. One of the easiest ways to keep employees engaged is to create a clean and safe workplace. If you’re unsure where to begin, try asking yourself these questions:
- Do your employees have a way to properly dispose of used shop or kitchen towels?
- Are your employees constantly complaining about their shoes slipping on old mats or running out of paper towels in the kitchen?
- Are you consistently stocked with proper eyewear and ear protection?
- Do you have a fully stocked first aid cabinet or AED in case of emergencies?
If you answered NO, you may find your employees are ineffectively in their current workplace. It’s never been more critical to build an appealing environment that employees desire to work in and customers look forward to visiting. Regardless of your business model, having a clean and safe workplace can have vast effects on your business’s professional appearance.
Keep comfort and safety in mind
If your business is located in a region with harsh weather, snow, and ice, having protective mats can do wonders for your business. Generally having mats at entrances not only protects your employees from potential falls, but also minimize the amount of salt and snow tracked throughout your facility. “ISSA estimates 80 percent of the soil, dust, and contaminants within a facility come in through the door on the shoes of visitors and building occupants” – CleanLink.
Superscrape Entry Mats use molded tread cleats to effectively scrape through dirt and salt on shoes. In addition to keeping your business clean, log scraper mats can improve brand recognition and professionalism. Placing these mats near your front entrance is a great way to show off your brand the minute customers step in the door.
Your business, employees, and customers alike can benefit from an investment in the workplace. Let Wildman help improve your first impression with cleaning services, uniforms, mats, and more.
Reach out today to help you create a workplace that is safe for your employees and customers and also makes a positive impression on everyone who walks through the door.